There’s more to Arab beauty and fashion than kohl-rimmed eyes and embroidered kaftans.

Here are Arab-owned and operated beauty and fashion brands. Most are located in Arab countries but ship internationally.

Zaنouba
A shoe brand that features beautiful slides, sandals, sneakers, and more. Most everything I’ve seen are really pretty and flattering and are things I’d wear for everyday or special occasions. “A woman in good shoes is never ugly.” Made in Egypt.

Coded Nation
Their streetwear brand has a strong urban vibe, with simple pieces that take unisex streetwear to another level. Made in London and founded by Saudi sisters.

Pavo
Gorgeous embroidered shoes, handbags, wallets, and more. I love their intricate and creative stitching, the vibrancy of their colors, and overall style. This is my favorite brand on this list. Made in Egypt.

Babyfist
Using their platform as a way to empower others, I love how they contribute to charity while producing fun pieces. A lot of their current selection has Arabic calligraphy or writing on their clothing and bags, which adds something ‘extra’ to their pieces. Made in Palestine.

Free Minds
Another urban streetwear brand that features “expressive and loud designs that manifest from Arabian culture.” Founded by a Bahraini.

Take Me to Wonder
Founded by Alice Abdelaziz, this makeup brand features lotions and tanning products. Their “oud” scent is a perennial favorite. Made in Lebanon.

Izil beauty
“Izil means “pure” in the ancient Berber Amazign language.” Based on Moroccan beauty, this skincare line features everything you need to support beautiful skin. From toners to cleaners and moisturizers, oil and glow sets, they have a ton of products to rival even glossier. “Izil uses ingredients such as argan and prickly pear seed oils, ghassoul clay, and roses, while products are free of parabens, synthetic colors, and preservatives.” Made in Dubai by Moroccan founder Mouna Abassy.

Arcadia Perfumes
Arabs love their fragrances, like rose, oud, saffron, bukhoor, and musk. Emirati perfumer Amna Al Habtoor trained as a perfumerat The Cotswold Perfumery in England, then established her fragrance label, Arcadia. “Arcadia stands out among other brands in the region for creating unisex scents that transcend gender and cultural boundaries. The store is also unique for its commitment to environment-friendly craft, as their products are all cruelty, paraben and chemical-free and packaged with locally-sourced sustainable materials.” Made in Dubai.